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Celebrating Art and Community: Supporting Western NC Disaster Relief with Rob Yamabushi and Helene Rebuild Collaborative

The horizon is calling, and we’re answering with purpose, creativity, and action. As we continue to support disaster recovery and resilience in Western North Carolina, we’re thrilled to introduce new collaborations that amplify our mission. These partnerships with visionary nonprofits and inspiring artists represent the power of community and the promise of a brighter tomorrow.


New Partnership: Helene Rebuild Collaborative

We’re thrilled to announce our partnership with Helene Rebuild Collaborative, a nonprofit at the forefront of Western NC disaster relief.

Since the Helene disaster, this incredible team has been:

  • Rebuilding homes and repairing critical damage for families in need.
  • Offering essential support for disaster recovery in Asheville and beyond.
  • Partnering with organizations like the Cajun Navy to expand relief efforts.

Their work inspires us every day, and your purchases help amplify their mission. Learn more about their impactful work by visiting Helene Rebuild Collaborative’s website.

People viewing a large mural titled "Eyes To The Horizon" during a community art event.

Welcoming Asheville Artist Rob Yamabushi

We’re proud to collaborate with Asheville artist Rob Yamabushi, whose provocative and vibrant artwork captures the spirit of creativity and community.

Rob’s bold and imaginative collages reflect the underground art scene of Asheville while inspiring new ideas about resilience. Through this collaboration, we’re showcasing his work in upcoming relief fundraising apparel that directly supports WNC communities.

Discover Rob Yamabushi’s art:


Colorful illustration of dinosaurs and flowers with vibrant, uplifting design.

“Moving On” by Rob Yamabushi is a colorful and imaginative piece that brings together nature’s beauty—flowers and mushrooms—thriving under a cloudy horizon. The hope in this piece lies in the promise of growth and resilience, even amidst uncertainty. Its vibrant colors and intricate details make it a captivating reminder of the strength found in nature’s quiet persistence.

Showcase Impact Stories: Your Purchases Are Making a Difference

Our journey is already underway, and with your support, we’re creating real, tangible change for families in need. Proceeds from your purchases on GiveWithEveryPurchase.com help fund disaster recovery efforts through trusted organizations like the Helene Rebuild Collaborative.

This partnership ensures that every item you buy contributes to repairing homes, providing essential supplies, and offering hope to those affected by the Helene disaster. Together, we’re building a stronger, more resilient community—one step, one family, and one purchase at a time.

Thank you for believing in this mission and for making a difference with every purchase!

Countdown to the US Red Velvet Toboggan Team

The countdown has begun! From January 31st to February 2nd, the US Red Velvet Toboggan Team will make their second appearance at the Camden Snow Bowl National Toboggan Championships, determined to bring home the trophy. As the first team sponsored by Eyes to the Horizon, they exemplify resilience, connection, and a much-needed sense of fun.

In a time of challenges and recovery, this sponsorship represents joy, camaraderie, and the power of community. Team member Sam Calhoun has been a driving force in disaster recovery efforts, providing essential supplies and spearheading community projects across Boone and the High Country, embodying the spirit of resilience and service that defines this team.

Group of people in red athletic outfits outdoors near a rustic wooden building.

How You Can Show Your Support:

  • Follow Their Journey: Stay connected with behind-the-scenes updates and race-day excitement on Instagram: @USRedVelvetRacing.
  • Spread the Word: Share their story and cheer them on by encouraging friends, family, and your community to follow their adventure.
  • Learn About the Event: Discover more about the Camden Snow Bowl National Toboggan Championships by visiting their official website: Camden Snow Bowl 2025.

How to Continue Supporting Appalachian Flood Relief

Here’s how you can help us continue making an impact for families across Western North Carolina:

  1. Shop Our Disaster Relief Apparel
    Every item purchased funds disaster recovery efforts in partnership with organizations like Helene Rebuild Collaborative.
    ➡️ Shop Now
  2. Spread the Word
    Share our mission with friends, family, and your network. Use hashtags like #WNCRelief and #DisasterSupportNC to help us amplify awareness.
  3. Sign Up for Updates
    Stay informed about new designs, collaborations, and community impact stories.
    ➡️ Subscribe to Our Newsletter
  4. Follow Us Online

Together, we can create lasting change and provide meaningful support to our Appalachian neighbors.


Looking Ahead

As we move forward, we remain dedicated to expanding our efforts to make a meaningful difference for communities in need. With more collaborations, impactful partnerships, and purposeful fundraising initiatives on the horizon, we’re excited to build a brighter and stronger future—together.

We’d love to hear from you! If you’ve experienced the power of community impact or have been directly supported by the Helene Rebuild Collaborative, we invite you to share your story with us. Your experiences inspire and motivate us to continue this important work, and they remind us of the incredible strength found in resilience and unity.

Write to us at info@givewitheverypurchase.com with your stories or reflections. We’d be honored to feature them in future updates, sharing how these efforts have touched lives and communities.

Stay tuned for more updates, new designs, and stories of perseverance that highlight the incredible power of coming together to overcome challenges. Together, we can create lasting change.

Thank You for Your Support

Your belief in what we do means everything to us. With every purchase, share, and connection, you’re helping us turn hope into action for families across Western North Carolina.

Thank you for standing with us and being part of this important work. Together, we can make a lasting difference.

With gratitude,
Eyes to the Horizon

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Eyes To The Horizon: Supporting Disaster Recovery Through Connection and Resilience

My name is Bric Friesland, and I’m the founder of Eyes To The Horizon. Our mission is to create a platform that highlights communities in need by showcasing artists and raising funds through thoughtful, intentional, and original apparel designs.

This mission emerged from one of the most challenging times of my life—when Hurricane Helene devastated our Appalachian communities in and around Asheville, NC. What started as a response to chaos quickly became a way to inspire hope, forge connections, and rebuild communities.


The Storm That Sparked a Mission

Hurricane Helene was more than just a storm; it was a force that disrupted lives, homes, and the very foundation of our community. Like so many others, I was caught in a spiral of shock, denial, and confusion as the storm crossed the threshold of our mountain town.

Once the skies cleared, I knew I had to act. I went into “protection mode,” assessing the damage, adapting to each challenge, and overcoming obstacles as they arose. This left-foot, right-foot cadence became my rhythm—a constant reminder that the only way forward was one step at a time.

But survival wasn’t enough. As the days passed, it became clear that my role extended beyond protecting those closest to me. There was a bigger picture to consider: How could I help my community find its footing again?

“Grabbing roots and praying for vines”

-Josh gibbs

Turning a Mantra Into a Mission

The devastation of Hurricane Helene became the catalyst for a powerful mantra: Eyes To The Horizon. These words reminded me—and those around me—to stay focused on the future, even when the present felt impossible.

This mantra laid the foundation for a deeper understanding: “We’re all in this together, and brighter days are ahead.” What began as a personal pledge quickly evolved into a mission to help others rebuild hope, connection, and resilience.

From this vision, GiveWithEveryPurchase.com was born—a platform that turns intention into action, creating meaningful contributions for disaster recovery through thoughtful apparel designs.

Join Us in Making a Difference

Eyes To The Horizon is more than a brand—it’s a promise to stand with those in need, to foster connection, and to rebuild hope one step at a time.

Here’s how you can help:

  • Shop with Purpose: Explore intentional apparel designs at GiveWithEveryPurchase.com.
  • Share the Mission: Spread the word and inspire others to join us in creating brighter days.
  • Stay Connected: Follow our blog for stories of resilience and updates on how your support is making an impact.

Together, we can turn challenges into opportunities to build stronger, more connected communities. Let’s keep our eyes to the horizon and move forward as one.

Finding Strength in Connection

To regroup, my family and I took refuge at my mother-in-law’s house. We found safety, rest, and care during a time of profound uncertainty.

We recharged our souls (and phones), cleaned our clothes (and ourselves), and felt the warmth of family love. They fed us, gave us a safe place to sleep, and even spoiled my son, Buck Rogers—a nickname earned for his resilience and adaptability.

Yet, even in their care, something was missing. That missing piece was connection—real connection—with my community. The physical distance created an emotional void that felt unbearable, like a weight pulling me into quicksand.

I kept thinking about everyone back home, the ones “grabbing roots and praying for vines,” as my dear friend Josh Gibbs once wrote. It wasn’t just the separation; it was the shared understanding of what we were all enduring. I realized that to truly feel grounded, I needed to be with the people who understood this experience firsthand.

Scenic view of mountains and lush greenery at sunset, inspiring hope and future possibilities.
Fiasco Media

Building a Platform for Resilience

Just as the storm carved new tributaries into the land, Eyes To The Horizon has created a new tributary of love, connection, and resilience within our community. This isn’t just about recovery; it’s about proving that brighter days are possible when we work together to create them.

Through our platform:

  • Every piece of apparel tells a story of resilience and hope.
  • Purchases contribute directly to disaster recovery efforts, helping rebuild lives and strengthen communities.
  • We amplify the voices of artists and those impacted, fostering a deeper connection to the causes we support.

Eyes To The Horizon is a testament to the power of intention, creativity, and collaboration.

Hurricane Helene flood aftermath in Western North Carolina, showing submerged buildings and flooded.